Abstract

Survey questions and interviews were used to analyze the effects of social media on food product promotion. Facebook was the most popular social media channel, and positive feedback or reviews from customers were used to promote the business. The benefits of using social media include having broad access, being accessible, being cost-effective, and being fashionable. The downsides include that the firm is readily replicated, is quickly influenced by bad feedback, and is susceptible to bogus buyers. These findings imply that social media has a significant influence on the promotion of food goods.

Keywords: Social media, Food products, Promotion, Online business, Pandemic